A new era in Western Hemisphere shipping began one day in 1913 when the Montara steamed into Rio de Janeiro‘s
harbor. The ship, chartered by the then unknown firm of Moore & McCormack, was the first vessel flying the Stars and Stripes to visit that city in 26 years. From that modest beginning a half century ago has grown the service
which today is helping so much to bring North and South America closer together in trade, travel and culture.
The importance of strengthening the ties that bind all the nations of the Western Hemisphere is recognized American
policy today. While the beginnings of the Good Neighbor Policy go back to the early 19th century, it was not implemented by a regular American flag service between the United States and the East Coast of South America
until the Montara's historic voyage.
Before World War I, the United States depended on foreign ships to transport most of its international commerce.
The new Mooremack service was a bold challenge to this pattern. Recognized by shippers in both Americas as a vital new link in trade relations, the new service prospered. By 1917 passenger service was added. In the 15 sailings
that year, new Brazilian ports were visited. Two years later the Nantahala introduced the Mooremack house flag as far south as Buenos Aires.
In the 1930s the Good Neighbor Fleet, headed by the liners Argentina, Brazil and Uruguay, was further expanded by
construction of much new tonnage. The entire Mooremack fleet was placed at the disposal of the nation‘s defense establishment immediately after Pearl Harbor.
In 1958 the luxurious new passenger ships, Argentina and Brasil, with speeds of 23 knots or better, replaced the
older and slower liners in the popular passenger route to Rio de Janeiro, Santos, Montevideo and Buenos Aires. At the same time Mooremack embarked on an extensive fleet replacement program of ultra modern cargo ships, which are
now serving this trade.
Shippers get Much Moore with Moore-McCormack: reliability, modern equipment, speed, expeditious handling and the
benefits of local port knowledge and experience. Mooremack‘s sales, traffic and trade development services are at your command.
Reprinted from "A
profile of maritime progress, 1913-1963"
Moore-McCormack Lines, Incorporated
New York 4, N.Y.
(Booklet courtesy of Karin Cleary)